Sunday, September 20, 2009

Measuring social media's return on "influence"

Digital Royalty shares an interesting approach for measuring the influence something is having through social media. You could use this for straight up marketing of course, but what interest me most of all is how these methods and formulas could be used to measure the effectiveness of learning. At the very least you could measure learner engagement, but I think with a little tweaking, it could reveal a lot more as a formative assessment tool.

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