How to get your video from a master format AVI, into an MP4, WMV and Ogg Theora.
If you can achieve and publish all of these 3 formats then you are a mighty fine video blogger. You will be providing your viewers with maximum access and reuse options - such as the kids at Warrington Primary who only use free software. If you don't go these extra few yards, well.. not everyone will notice (least of all the schools that only teach kids how to expensive commercial software) and you will be selling yourself short, setting a poor production standard, rendering yourself an average, careless video blogger without true regard for your viewers and remixers.. you're not that sort of person are you :)
So, are you ready set the standard!? Here is how you get your video into all 3 formats, and make them available online:
- Upload to Archive.org
Ok, so if anyone's been paying attention you will have noticed this is not quite as I said it should be. Where's that pesky WMV? Archive.org didn't create that for us did they? No they didn't. They know WMV is not a very useful format, so you'll have to create it yourself to keep your Windows people happy.
So.. if you're using Window's Movie Maker then creating a WMV is easy for you. Simply select the option for exporting WMV and upload it to Archive.org and sit back and wait, you'll soon have your WMV, with an MP4 and an Ogg Theora sitting right there next to it. (Keep your AVI master to yourself for backup - it would take far too long to upload anyway).
But if you're not using Window's Movie Maker and you don't have video editing software with a WMV export option (such as iMovie or a Linux based editor like Kino) then you're in trouble. You might not be able to easily create a WMV. No matter I suppose, Windows can play the MP4 version, and for this reason you'll soon come to see that WMV is not a very useful format anyway. So just upload what you have to Archive.org and be happy with the MP4, Ogg, and FLV.
There are ways to make WMV from Mac and Linux.. but that would be going beyond my word count (and know how). My main purpose today was to show you the wonderful Archive.org, and to mention that if you have a Blip.tv account, you can upload to Blip and have Blip send a copy through to Archive.org for you automatically. Its a nice little backup feature.
This work is licensed under a Creative Commons (Attribution) license.